PRISTINE AACF
PRISTINE is Coimbatore's automated touchless car wash. We built the operating system behind it: bookings, confirmations, payments, peak-demand visibility, upsell logic in the booking flow, and the membership engine. The system doesn't just run ops — it drives the revenue mix. Two out of three customers now buy an upsell, because the booking flow asks. Not the staff.
- The booking flow does the upselling. 304 of 448 completed washes (68%) added a paid extra. Ceramic shampoo alone attaches at 36% (161 customers). No staff prompt, no scripted pitch — the flow asks at the right moment, in the right tier.
- ₹803 average spend per visit. Large vehicles average ₹1,101. The system surfaces the right tier automatically based on vehicle type — premium customers see premium options, not the base wash.
- 455 bookings, zero cancellations. Scheduling, payment reconciliation, and automated reminders have held a 100% completion rate across 46 days and three payment rails (UPI, cash, online).
- Demand has spread, not concentrated. 6–8 PM is still peak (~33% of bookings) but 11 AM–1 PM has emerged as a clear secondary peak. The dashboard tells the operator how to staff and prep chemicals against actual demand, not gut feel.
- The data layer is the operating story. Every booking, every payment, every addon is queryable. Today's ARPU, today's attach rate, today's vehicle mix — one screen, live. That same data is what made this case study possible — and what'll trigger the membership launch when the repeat-rate signal is strong enough.
PRISTINE AACF has been live in Coimbatore since 12 April 2026. In its first 46 days, the system processed 455 bookings, generated ₹3,59,546 in revenue, and held a 100% completion rate. The headline isn't the volume — it's that 68% of customers buy more than the base wash and 36% attach the ceramic upgrade, entirely through the booking flow. The operator runs the business off one dashboard. The membership engine is built into the platform and will activate once the repeat-customer signal is strong enough to convert against.
What the live system drives — first 46 days
| Metric | Value |
|---|---|
| Average spend per visit (ARPU) | ₹803 |
| Customers buying any upsell | 68% (304 of 448) |
| Ceramic shampoo attach rate | 36% (161 of 448) |
| Peak window — 6–8 PM share | 33% of bookings |
| Cancellations / no-shows | 0 across 455 bookings |